MOST FRESH CELEBRITIES, ON LOCAL TV OR IN MAGAZINES, ARE LOOKING HOTTER THAN EVER – MANY OF US ARE CHEWING THE FANTASY, LEAVING US WITHOUT A BREATH LEFT TO CARE ABOUT THE NEW MAGIC ON THE BACKSTAGE CITY SCENE.
DOWNTOWN 500 MAGAZINE DOES CARE – AND ALWAYS KICKS BY MEETING THAT MAGIC IN PERSON.
IT’S HAPPENING, AND WE ARE ENJOYING IT! AREN’T U?
PEOPLE IN TOWN ARE CHICER TODAY, INDIVIDUALLY STRONGER THAN EVER BEFORE. WHO IS THAT FASHION GHOST, WHO IS BLOWING THE MINDS AROUND? WHO IS THIS MASTER – A KING OR A QUEEN? WHO IS THIS POP-UP DESIGNER WHO’S SO VIOLENTLY TRANSFORMING OUR LAID-BACK TOMBOYS INTO PASSIONATE WOMEN? IS IT LEGAL?
#downtown500crew VOTES HIM OUT, THE PERSONAGE WITH A CHARMING SWEDISH ACCENT AND AN ATELIER AT LOWER G. VILLAGE. HE SHOWED OFF HIS NEW CLOTHING COLLECTION AT ØSTBANEHALLEN IN OSLO, AUGUST ’16. WE ARE VISITING HIM ON HIS OWN AND THE ONLY SHOWROOM, SOAKING IT ALL IN!
SEVERAL STYLISH PEOPLE ARE WEARING HIM- TRIANA IGLESIAS AND SANDRA LYNG. SO GIVES JAN THOMAS, NORWAY’S FASHION GODFATHER, TO HIM SIX OUT OF SIX POINTS. REALLY? JUST SIX?
DT 500 MAG IS INVITING YOU FOR REASONING JUST ON #dt500redsofa LET’S TALK TO THIS MAGIC AND DEFINITELY RELAXED GUY.
JAMES LAZAR BRAATHEN
DT 500 MAG: – Could we pls hear some of your ID right from the source, James?
JAMES LAZAR: – I find myself at the beginning of a long and exciting trip, looking at the red carpet I find passionate silhouettes wearing gala dresses á la James Lazar!
” I do not want to lock myself down to anything –identity is something that I would like to daydream about.”
DT 500 MAG: – James, you just did a great show and congrats on your new collection- the individual design is alive! I bet you have a lot of things behind it?
JAMES LAZAR: – There are a lot of things I look through when I’m working on my collection.
” There are always three main things that I focus on: elegance, feminism, and passion.”
DT 500 MAG: – Who is the girl of James Lazar?
JAMES LAZAR: – Victoria Beckham is my muse.
DT 500 MAG: – Tell us about the silhouette and identity ?
JAMES LAZAR: – I am very obsessed with the female body, the shapes, and lines!
” The silhouette is tight and ambient, very playful and erotic. The identity enjoys the class with a rare aesthetic sense. She is free and owns her power.”
DT 500 MAG: – do you have a message?
JAMES LAZAR: – My message is to match the female nature with an exclusive touch of fabric design. Every woman should dare to look deep into her soul and find her own unique passion, with the help of my plans, which is handmade for every unique landscape!
” I want to provoke the female universe, so everyone hears her own emotions, feelings and believes in her very own impressions. I would like to guide the female physique with silk or lace.”
DT 500 MAG: – James, you were living here for a while, what does Oslo mean for you?
JAMES LAZAR: – I have a very little time to realize that I am actually living in Oslo, I think I live more in my own head. I see everything on a large scale – beyond national borders.
DT 500 MAG: – any influences?
JAMES LAZAR: – I like to take a walk and gather inspiration in some details of local architecture, colors, exterior, and interior. Like at Frogner, where I find many treasures!
DT 500 MAG: – You are quite gentle with your artistry, we are not gambling pearls, let’s educate, James, give us some props about your collection?
JAMES LAZAR smiling: – I love freedom and mystery! When I start making a dress, I become totally obsessed. The inspiration entirely takes control! I can work for ages. You almost need to be creative to understand it.
” Sometimes I can be easily inspired by a wonderful lady walking beside me, who is naturally elegant, regal, dramatic, with brocades and luxurious fabrics. I am fond of fashion from the 20-30´s or Russian czarinas who walk through their royal palaces with embroidered silk walls and crystal chandeliers…”
DT 500 MAG: – Do you want to affect the local fashion reality?
JAMES LAZAR: – I have a dream to put Norway on the fashion map.
” I have my own vision about fashion, and I will do my best to establish Haute Couture in Norway.”
DT 500 MAG: – Many young people today realize there’s a lot to be done about the future – what part will fashion play, do you mind?
LAMES LAZAR: – Haute Couture will always be Haute Couture. Human demand goes up and down, but the need will still be there.
” Quality of a handmade masterpiece is a gift a few can refuse.”
DT 500 MAG: – How do you think technological discoveries will change the future? Robots vs humans?
JAMES LAZAR: – I make my own prints, recently I was inspired by an old frame and printed it on silk with different colors, and I guess I am going to use it in my new collection. Technology can be fun too. But I don’t believe that technology will take over. Fashion has many possibilities. I’m not afraid that something will disappear, slightly that it will adapt.
” Technology is a tool that everybody is excited to play with, but I’ve chosen a slightly different niche.”
DT 500 MAG: – Clothing has always been an expression of time. Do you think we are on the verge of a global confrontation and how would that change our fashion perspective?
JAMES LAZAR: – One cannot think like everyone else, that everything has to be productive and fast. I believe that those who are non-commercial open more opportunities for the commercial kind. Being artsy and going to the business side can be possible, but to go from a retail side to the artsy team is almost impossible. It’s about more than money …
” Will all the designers be commercialized? Surely not. I believe more individualism is to come. “
DT 500 MAG: – What are the keywords for your designs?
JAMES LAZAR: – Style. Passion. Womanliness.
DT 500 MAG: – Womanliness sounds essential, especially in local context… Do you think that Function will ever entirely replace Fantasy?
JAMES LAZAR: – I believe in the balance! You can create an expensive dress, but it must also be functional. Everything I make can be used in both contexts!
DT 500 MAG: – You should have some superpowers, James?
JAMES LAZAR: – ”Berocca” (soda vitamins tabs) give me superpowers, haha! I get superpowers when I dance. The best kick! Good music is essential to me. Everything except hard rock!
DT 500 MAG: – We want to hear more drama, James, what is your inspiration for your next collection?
JAMES LAZAR: – It’s a big secret!
DT 500 MAG: – No doubt, but apparently you know for sure, audience out there want to know everything, lol.
JAMES LAZAR: – I can’t say until the show is public. I can give you a few words, though: it’s a movie! 20-30‘s is on the theme as well, I’m always right to that period in history!
DT 500 MAG: – Big it up!
Interview by: Arhtur Sopin and Andreas Rød
Photo by: Andreas Roed