DARE TO KNOW YOUR FUTURE? CREATE IT!
DOWNTOWN 500 ZINE DISCOVERED STEFAN HYTTFORS BY OUR NATURAL CURIOSITY, LET SPONTANITY RULE! WHEN YOU ARE WAKING UP ALONE, CRASHED IN THE BED, AFTER A BIG NIGHT OUT, BY SPINNING IN YOUR HEAD: ” AM I A TOTAL MESS?” OR ” FUCK EV’RYTHING WHAT IS “TOLD”!” DO THIS: CONNECT EARS-TO-PHONES, FIND STEFAN ON YOUTUBE AND SWEET DREAM ON!
STEFAN IS THE ONE! HE’S GOT THE TOUNGE FROM THE FUTURE, INTELLIGENCE AND DEVELOPMENT FROM A MILLENIUM AHEAD. STEFAN WAS APPOINTED SPEAKER OF THE YEAR 2012 – BREAKTHROUGH AND THE BEST SPEAKER OF THE YEAR 2014.
STEFAN HYTTFORS HAS An SELF-REALISING BACKGROUND, HE STARTED AS A PHOTOGRAPHER, THEN A JOURNALIST, PR CONSULTANT AND UP FOR AN ENTREPRENEUR. HE IS THE FOUNDER OF THE DIGITAL PR AGENCY WENDERFALCK WHO HAS WON NUMEROUS AWARDS FOR CREATIVITY AND CUSTOMER SATISFACTION. SO THE SPEAKER KING HAVE TO BE.
STEFAN BOOSTS EACH TALK WITH RAW EXAMPLES TO ENSURE MATCH AND VALUE TO THE LISTENER. IT’S HARD NOT TO BE INFECTED BY STEPHEN’S ENTHUSIASM WHEN HE DESCRIBES THE INTERNET MOVEMENT JUST AS DRAMATIC AND TUMULTUOUS AS THE INDUSTRIAL REVOLUTION AND URBANIZATION. FUNNY GUY! HE WILL ROCK YOUR MIND OUT BY DESCRIBING THE DEVELOPMENT WITH A FOCUS ON BEHAVIOR CHANGE RATHER THAN TECHNOLOGY. HE WILL CAUSE YOU TO LOOK AT THE WORLD WITH 3RD EYE MAYBE WITH ALL 4 OR MORE!
THE RELATIONSHIP BETWEEN CONSUMER AND PRODUCER IS NOW CHANGING DRAMATICALLY-THINK JUST FOR A WHILE ABOUT IT! WITH A FEW TOUCHES ON OUR SMARTPHONE, YOU CAN ACCESS ALL THE DETAILED INFORMATION ALL OVER FROM WHATEVER. THE ABILITY TO ADAPT IS THE KEY TO SURVIVAL, WE MUST ASK OURSELVES: “WHAT THE HELL IS REQUIRED TO ADAPT TO THE NETWORK SOCIETY?” IT IS THEY WHO SEE OPPORTUNITIES, TAKES INITIATIVES, AND CONTROLS CHANGES. AND TRUST US-YOU WILL BE NEEDING THESE PRETTY SOON!
STEFAN IS A PAINTER, HE DOES IMAGES OF THE FUTURE BY TALKING ABOUT THE SOCIAL AND BEHAVIORAL CHANGES RATHER THAN TECHNICAL POSSIBILITIES AND BY POINTING TO EXAMPLES WHAT WORKS! STEFAN´S SPEAKING STYLE IS CHALLENGING, INSPIRING AND ENTERTAINING.
DOWNTOWN 500 ZINE, HAS SPOKEN TO THIS FUTURE HERO AND LOOK WHAT WE HAVE GOT OUT OF HIM
DT 500 ZINE: – Hero Stefan, what do you personally think about the idea that we should behold the child inside us?
STEFAN: – It’s important to recognize that children – up until 5-6 years of age – often are in theta mode. The human brain is operating in one of five frequencies: Beta, alpha, theta, delta or gamma. Beta is ”normal” waking consciousness where the majority of adults operate all day long. Theta is much slower and less distracted, adults go to this mindset with meditation and light sleep. This is why you think children don’t pay attention or listen to what’s ”important”. You are right, they are probably not paying attention, simply because they are absorbed by something else and totally present and dedicated to that experience.
” In theta, you experience visualizations, inspiration, creativity and great insights without disturbance from the constant alertness and inner voice of beta. When we say behold the child inside you, this is what I believe is the most important takeaway.“
DT 500 ZINE: – let’s go deep, Steff, do you remember your first philosophic question?
” Why? Why do we need to learn this in school? Why should I listen to and obey your rules? Why do believe there is truth or justice? Why do people think life has a purpose? From the start and still, I am always asking myself and others that question.”
DT 500 ZINE: – Exactly our stuff, exactly what we used to think… creativity is the way, just like you did, you were doing photography, editing, and other media, how did creativity get started for you?
STEFAN: – I fell in love with photojournalism in the 80s. It was probably more about traveling and experiencing things most people just read about, than about photography as art. I started by shooting sporting events in my hometown, that way I learned to be fast with my camera equipment (no auto-focus or auto-exposure in those days) and eventually I managed to get published in local newspapers. When I was 18 I was experienced enough to get an internship at Expressen, Sweden’s largest daily at the time, and from there on it became my profession of 12 years.
“One of the most important things I learned is to believe in myself and my ability to handle every kind of situation. This is probably the reason I believe it is much safer to be unemployed than to have a boss.”
DT 500 ZINE: – we are all editors and all are edited. Tell us more about your vision how the technological progress in the World vs Scandinavia/Sweden
STEFAN: – I think the interest in, and understanding of, new technology differs between developed and developing countries. Scandinavia and other developed areas are mainly focused on tech from the efficiency-perspective and often afraid of disrupting old business models, leaders, and ideas. People in developing countries have less to lose.
” so I believe a lot of interesting technology trends will start among people who are new to connectivity.”
DT 500 ZINE: – Right vs Wrong today?
” It is wrong to believe that people must work to create value. It is wrong to compete in a network society. It is wrong to think you accomplished anything on your own. It is right that technology can create abundance. It is right that everyone and everything in this universe are interconnected. It is right that time is all we have.”
DT 500 ZINE: – You are such a joy Stefan, more of you! Dear man, you said that small organizations are the future, and the smallest, most agile organization conceivable is the one man operation. We are really curious about that picture, please tell us more?
STEFAN: – It used to be important to be big – the bigger the better. But the speed of change is increasing and big is slow. Today big corporations suffer from a growing disconnect with customers, constant reorganization and inability to innovate, while small companies with big networks are fast and close to all stake holders.
“ Crowdsourcing and crowdfunding are always there as an option so the important difference between the one man band and big corporations is flexibility. No-one is alone so fast is the new big.”
DT 500 ZINE: – The one should be brave to start up something new, among all the mainstream freaks…You know, can You define the quality of courage?
STEFAN: – Courage is as courageous does (to paraphrase Forrest Gump’s mother)
DT 500 ZINE: – Witty man, anyway, what about self-esteem? who is the owner of the ability? And how can you describe a risk taker?
STEFAN: – You have to love yourself. As human beings, we are aware of and can think about, our own existence.
” But what is you? Is it your body? It changes constantly or did you actually mourn the last time you had a haircut and part of you died? When you think about your existence you realize that you are the creation of your own thoughts, that you are possessed about yourself. You think about you all the time.“
STEFAN: – Every human being is like this, why do you think selfie sticks are so popular? So if you have low self-esteem, if you are mean to yourself, you will create a bad you. Your body will die so the risk you take is not loving life while you had a chance. Being alive is being a risk taker.
DT 500 ZINE: – Stefan you won the great price ”Speaker Of The Year” 2014, You talk about how innovation, disruptive technologies, and behavioral change affects the worlds of business and social issues, let’s sum it up?
STEFAN: – The speed of change is increasing when more people have access to technology (new opportunities) and are effected by a dysfunctional economy (new problems).So old business models and empires are dying faster than before, not because leaders are bad at what they do but because they are good at providing the wrong solution. This sounds scary but is actually great news since we have great problems like limited resources and a growing population.We need new solutions fast.Then I try to provide up to date examples of how new opportunities are changing the world we live in and what successful companies are doing.
DT 500 ZINE: – you obviously have a fascination for change and the future, how do you see it? What is Your version of a coming revolution?
” I think of the future of an island. Crystal clear waters, blue sky, and the sunshine, the future is paradise! No food, no drinking water, no friends, the future is hell! Utopia vs. dystopia, cyclic vs. disruptive…The future will be all of these and the important question is not about predictions but rather about why you do the things you do. Will your actions take us to paradise or to hell? Whats the point of being pessimistic? If everyone joins the Preppers – people who invest in guns and store food to prepare for armageddon – then that’s what the future will be like. I think connectivity will ultimately lead to the end of hierarchy and that’s the revolution.”
DT 500 ZINE: – Dope! Do you have a theory about metaphysics? F.E. -Technology vs Human Being? Time Machine mentality?
STEFAN: – As humans, we are gradually changing the way we think about the world. Normal today is unbelievable 100 years ago and people alive then would freak out totally if you could get them here instantly. The same goes for us.
” We think it is perfectly normal to have a hearing device but scary to talk about cyborgs. I believe the singularity will come and it will be impossible to define a true human being. We will most probably be able to download our mind and thereby be able to share and move memories and experiences between hosts (bodies).”
DT 500 ZINE: – What does that mean? Should we just embrace all the Illuminati stuff? But let´s leave that for later… Steff, so rich thoughts you own! Who was/ is Your inspiration/mentor?
STEFAN: – Nature is my source of inspiration and my mentor. I don’t follow the news and I try to avoid too much information. Of course, I dig for information when I do research
” but the most important pieces always come from thinking and reflecting. We all like to think that we are unique and especially so in business, but there is no difference behind all the titles and labels. They are all the same and there is nothing new.”
DT 500 ZINE: – Where in Stockholm do You live? What is special about this area? How has the place influenced you so far?
STEFAN: – I live with my family 30 minutes outside Stockholm city in Värmdö. It is in the archipelago.
DT 500 ZINE: – Is there any political system in the future? What kind?
STEFAN: – I believe democracy will become liquid. With everyone networked we can delegate voting power on a micro level to the ones we believe are most competent, and with blockchain-technology, we can verify every transaction of power.
DT 500 ZINE: – What are your plans?
STEFAN: – My focus now is to lecture more outside the Nordics to meet with a global audience. This spring I am taking on my first assignments outside Europe.
DT 500 ZINE: – Snygt og takkar Stefan!
INTEVIEW BY ARTUR SOPIN
AD ANDREAS ROED
SPECIAL THANX TO SOLVA