MOST FRESH CELEBRITIES, ON LOCAL TV OR IN MAGAZINES, ARE LOOKING HOTTER THAN EVER – MANY OF US ARE CHEWING THE FANTASY LEAVING US WITHOUT A BREATH LEFT TO CARE ABOUT THE NEW MAGIC IN THE BACKSTAGE CITY SCENE.
DOWNTOWN 500 MAGAZINE DOES CARE – AND ALWAYS KICKS BY MEETING THAT MAGIC IN PERSON.
IT’S HAPPENING AND WE ARE ENJOYING IT! AREN’T U?
PEOPLE IN TOWN ARE CHICER TODAY, INDIVIDUALLY STRONGER THAN EVER BEFORE. WHO IS THAT FASHION GHOST, WHO IS BLOWING THE MINDS AROUND? WHO IS THIS MASTER – A KING OR A QUEEN? WHO IS THIS POP-UP DESIGNER WHO’S SO VIOLENTLY TRANSFORMING OUR LAID-BACK TOMBOYS INTO PASSIONATE WOMEN? IS IT LEGAL?
DOWNTOWN 500 CREW VOTES HIM OUT, THE PERSONAGE WITH A CHARMING SWEDISH ACCENT AND AN ATELIER AT LOWER G. VILLAGE. HE SHOWED OFF HIS NEW CLOTHING COLLECTION AT ØSTBANEHALLEN IN OSLO, AUGUST ’16. WE ARE VISITING HIM IN HIS OWN AND THE ONLY SHOWROOM, SOAKING IT ALL IN!
SEVERAL STYLISH PEOPLE ARE WEARING HIM- TRIANA IGLESIAS AND SANDRA LYNG. SO GIVES JAN THOMAS, NORWAY’S FASHION GODFATHER, TO HIM SIX OUT OF SIX POINTS. REALLY? JUST SIX?
DT 500 MAG IS INVITING YOU FOR REASONING JUST ON #DT500REDSOFA, LET’S TALK TO THIS MAGIC DESIGNER AND DEFINITELY RELAXED GUY
JAMES LAZAR BRAATHEN
DT 500 MAG: – Can we get your ID?
JAMES LAZAR: – I find myself at the beginning of a long and exciting trip, looking at the red carpet I find passionate silhouettes wearing gala dresses á la James Lazar!
” I do not want to lock myself down to anything –identity is something that I would like to daydream about.”
DT 500 MAG: – James, you just did a great show and congrats with your new collection! What is the idea behind it?
JAMES LAZAR: – There are a lot of things I look through when I’m working on my collection.
” There are always three main things that I focus on: elegance, feminism, and passion.”
DT 500 MAG: – Who is the girl of James Lazar?
JAMES LAZAR: – Victoria Beckham is my muse.
DT 500 MAG: – Tell us about the silhouette and identity of her?
JAMES LAZAR: – I am very obsessed with the female body, the shapes, and lines!
” The silhouette is tight and ambient, very playful and erotic. The identity enjoys her class with a rare aesthetic sense. She is free and owns her power.”
DT 500 MAG: – what is your message?
JAMES LAZAR: – My message is to match the female nature with an exclusive touch of fabric design. Every woman should dare to look deep into her soul and find her own unique passion, with the help of my designs, which is handmade for every unique landscape!
” I want to provoke the female universe so every one hears her own emotions, feelings and believes in her very own impressions. I would like to guide the female physique with silk or lace.”
DT 500 MAG: – James, you was living here for a while, what does Oslo mean for you?
JAMES LAZAR: – I have a very little time to realize that I am actually living in Oslo, I think I live more in my own head. I see everything on a large scale – beyond national borders.
DT 500 MAG: – any influences about this big city?
JAMES LAZAR: – I like to take a walk and gather inspiration in some details of local architecture, colors, exterior, and interior. Like at Frogner, where I find many treasures!
DT 500 MAG: – any faves in Oslo?
JAMES LAZAR: – Frogner is my favorite, I enjoy taking a walk there, getting a cup of coffee in one of the many fine cafés there. I notice small things that few others notice.
” I love old stuff, vintage shops, small rosettes on houses, picket fences and so on. “
DT 500 MAG: – You are quite gentle with your artistry, we are not gambling pearls, let’s educate, James, give us some props about your collection?
JAMES LAZAR smiling: – I love freedom and mystery! When I start making a dress I become totally obsessed. The inspiration completely takes control! I can work for ages. You almost need to be creative to understand it.
” Sometimes I can be easily inspired by a wonderful lady walking beside me, who is naturally elegant, regal, dramatic, with brocades and luxurious fabrics. I am fond of fashion from the 20-30´s or Russian czarinas who walk through their royal palaces with embroidered silk walls and crystal chandeliers…”
DT 500 MAG: – How do you want to effect the local fashion reality?
JAMES LAZAR: – I have a dream to put Norway on the fashion map.
” I have my own vision about fashion and I will do my best to establish Haute Couture in Norway.”
DT 500 MAG: – Many young people today realize there’s a lot to be done about the future – what part will fashion play, do u mind?
LAMES LAZAR: – Haute Couture will always be Haute Couture. Human demand goes up and down but the need will always be there.
” Quality of a handmade masterpiece is a gift a few can refuse.”
DT 500 MAG: – How do you think technological discoveries will change the future?
JAMES LAZAR: – I make my own prints, recently I was inspired by an old frame and printed it on silk with different colors and I guess I am going to use it in my new collection. Technology can be fun too. But I don’t believe that technology will take over. Fashion has many possibilities. I’m not afraid that something will disappear, rather that it will adapt.
” Technology is a tool that everybody is excited to play with, but I’ve chosen a slightly different niche.”
DT 500 MAG: – Clothing has always been an expression of time. Do you think we are on the verge of a global confrontation and how would that change our fashion perspective?
JAMES LAZAR: – One can not think like everyone else, that everything has to be productive and fast. I believe that those who are non-commercial open more opportunities for the commercial kind. Being artsy and going to the commercial side can be possible, but to go from a commercial side to the artsy side is almost impossible. It’s about more than money …
” Will all the designers be commercialized? Surely not. I believe more individualism is to come. “
DT 500 MAG: – What are the keywords to your designs?
JAMES LAZAR: – Style. Passion. Womanliness.
DT 500 MAG: – Womanliness sounds awesome, especially in local context… Do you think that Function will ever totally replace Fantasy?
JAMES LAZAR: – I believe in a balance! You can create an expensive dress, but it must also be functional. Everything I make can be used in both contexts!
DT 500 MAG: – You should have some superpowers, James?
JAMES LAZAR: – ”Berocca” (soda vitamins tabs) give me superpowers, haha! I get superpowers when I dance. The best kick! Good music is important to me. Everything except hard rock!
DT 500 MAG: – We want to know more drama, James, what is your inspiration for your next collection?
JAMES LAZAR: – It’s a big secret!
DT 500 MAG: – No doubt
JAMES LAZAR: – I can’t say until the show is public. I can give you a few words, though: it’s a movie! 20-30‘s is in the theme as well, I’m always true to that period in history!
DT 500 MAG: – Big it up!
Interview by: Arhtur Sopin and Andreas Rød
Photo by: Andreas Roed
Art Director: Artur Sopin
COPYRIGHT BY DT 500 MAG