DOWNTOWN 500 ZINE EXHIBIT THE GREAT ARTISTRY MASTER:
THIS IS HIS VERY STORY
IN 2003, CACHO STARTS UP THE “THERAPEUTIC DENIM”—JEANS CUSTOM PAINTED WITH PERSONAL IMAGES. HOW DOES IT WORK? THE CLIENTS BROUGHT THEIR DENIM TO FALCON, AND AS THEY TOLD HIM ABOUT THEIR LIFE, HE RENDERED THEIR STORIES AND CONFESSIONS ONTO THE MATERIAL. THESE DRAWINGS WERE THE BEGINNINGS OF FALCON’S IDENTITY NARRATIVES. THE DRAWINGS ALSO MARKED THE BEGINNING OF HIS DREAM-LIKE STYLE, WHICH IS OFTEN SITUATED IN A PSYCHOLOGICAL TAPESTRY OF PRIVATE AND PUBLIC SPACES, NOT DISSIMILAR TO THE URBAN SETTING FROM WHICH FALCON LIVES AND WORKS.
IN ADDITION TO FALCON’S “THERAPEUTIC DENIM”, HE BEGAN CUTTING AND FITTING T-SHIRTS WITH A SIMILAR ARTISTIC IDEA. THE CUSTOM-MADE GARMENTS DISPLAYING UNAPOLOGETIC AND INDIVIDUAL EMBLEMS OF EXPERIENCE OR IDENTITY CAUGHT THE ATTENTION OF PERRY ELLIS, WHICH LED FALCON TO FASHION WEEK IN 2004. ELLE MAGAZINE INCLUDED ONE OF FALCON’S DENIM JACKETS IN THEIR PAGES THAT DECEMBER AND SOON AFTERWARDS FALCON DESIGNED A ONE-OF-A-KIND COLLECTION OF DENIM FOR GUESS. IN 2005, AMERICAN IDOL WINNER, CARRIE UNDERWOOD, WORE A PAIR FALCON’S JEANS TO THE FINALS.
BY THE ATTENTION HE RECEIVED FROM THE FASHION INDUSTRY, THE GUY -FALCON ALSO WORKED ODD JOBS AND LIVED IN SMALL APARTMENTS THROUGHOUT BROOKLYN WITH OTHER YOUNG PARAGUAYANS TAKING ROOT IN NEW YORK CITY. WHILE FALCON FOUND THIS WORK BOTH INTERESTING AND SOMEWHAT BLEAK, HE WAS STILL LARGELY MOTIVATED TO MAKE WORK BASED ON PERSONAL EXPERIENCES.
IN 2006 HE Decides TO DEVOTE THE MAJORITY OF HIS WORK TO PAINTING AND DRAWING. HERE, FALCON WAS FORCED TO REVISIT HIS OWN PAINFUL CHILDHOOD AND EARLY ADULT EXPERIENCES. HE BEGAN TO PAINT HIS STORIES—RIDDLED WITH TORMENT, ABUSE, ADDICTION, AND THE FAILURES OF PAST RELATIONSHIPS—HE WAS OVERWHELMED AND ASHAMED BY THE SIGHT OF HIS OWN CONFESSIONS AND KEPT THE CANVASES HIDDEN IN A CLOSET AWAY FROM HIS FRIENDS AND ROOMMATES.
SOON AFTER HE WOULD START FOCUSING ON OTHER PEOPLE STORIES…
FALCON DISCOVERED THAT IT WAS MUCH EASIER FOR PEOPLE TO SHARE THEIR DARK EXPERIENCES WITH A STRANGER. HE RECEIVED MANY ANONYMOUS EMAILS FROM PEOPLE TELLING THEIR STORIES OF LOSS, HOPE, REGRET, AND LOVE, WHICH IN COMBINATION WITH HIS OWN PERSONAL STORIES, BECAME THE BASIS FOR A MASSIVE COLLECTION OF DRAWINGS AND PAINTINGS.
BEYONCE AND TINA KNOWLES STUMBLED UPON FALCON’S WORK BY ACCIDENT WHEN ONE OF THEIR STAFF MEMBERS WAS VIEWING THE SITE. MOVED BY FALCON’S WORK AND HIS CONNECTION WITH PEOPLE, THE KNOWLES FAMILY BEGAN WORKING WITH FALCON ON A T-SHIRT COLLECTION. IN ADDITION, TINA KNOWLES HELPED LEAD FALCON TO DESIGN THE T-SHIRT FOR MICHELLE OBAMA’S LET’S MOVE CAMPAIGN. WHILE FALCON STILL ENJOYS HIS FASHION-BASED WORK, HE CONTINUES TO WORK AND SHOW PRIMARILY AS A PAINTER.
DOWNTOWN 500 ZINE INVITES HIM IN TO OUR SOCIAL ARTISTRY COLLECTION AND HERE SOME QUOTES FROM THE ART THERAPIST
DT 500 ZINE: – You live in BK, Williamsburg for a long time now, Cacho what is your origin?
CHACHO: – I’m originally from Paraguay.
DT 500 ZINE: – You seems like a colorful persona, tell us more about you?
CACHO: – I’m more of a loner. Few friends. Do love people.
” Meeting new people and learning more about them is very important to me. That makes it easier for people to open up with me, I guess.”
DT 500 ZINE: – When did you first find your artistry?
CACHO: – I discovered at a very young age.
” I would draw things I couldn’t talk about with anyone.”
DT 500 ZINE: – Why painting/ art?
CACHO: – Art is important to me because is my confidant.
“ When I do art I’m recreating myself. It’s like looking into the mirror of my soul. It’s very scary sometimes but at least I’m having a conversation and acknowledging what’s going on at the time.”
DT 500 ZINE: – Your inspiration gigs from?
CACHO: – My inspiration gigs from situations I put myself in and the people I meet.
DT 500 ZINE: – Tell us about your latest work you did?
CACHO: – My latest work is the body paint.
” Blending people’s stories with mine and find the similarities. I push the boundaries to a very vulnerable place, I like to do that with my subject.”
DT 500 ZINE: – Why So?
CACHO: – Because
” I think it is good for us to push and be out of our comfort zone.”
DT 500 ZINE: – A push of progress! GO CACHO! What is on your agenda?
CACHO: – This year I’m having a show back home in Paraguay and working on a new concept which I think is much softer and simple. But we will see. I’m just experimenting.
DT 500 ZINE: – Your pieces – body art performances? What is the story?
CACHO: – The body art is an exploration of yourself. We talk about your story, I paint that on your naked body.
” After covering your body with your story, I take pictures of you to later clean you in the shower. It’s almost like having an affair, where everything that we did or talk about, goes down the drain. Then usually I’ll dress you and you go back to your everyday life.”
DT 500 ZINE: -What do you want to achieve?
Cacho: – I want to be able to keep on doing what I do. Oh, and never fly coach again. I guess that sums it up.
DT 500 ZINE: – Ha-ha! yeah btw to a fly coach, tell us more about the place you are living today?
CACHO: – My Neighborhood is Williamsburg, BK. My home is heaven. I have a great light which gives me the feeling I’m outside. I like that because I’m a person that doesn’t leave his place so much.
” I do an installation at home every week so I create the environment I want to leave in that week. I have my own little world I create according to my mood. This is the place I create.”
DT 500 ZINE: – Your future plans?
CACHO: – I never plan. I go with the flow. If I get presented with opportunities I like to be part of, I do it; otherwise, I just stay home and create. I don’t know if it’s the way to do it, but that’s the only way I know how to work.
DT 500 ZINE: – Our best regards CACHO!
Interviewed by DOWNTOWN 500 ZINE