THERAPEUTIC DENIM NYC

HE ESTABLISHED WWW.CACHOFALCON.COM AS A WAY TO SHOW HIS WORK AND MEANS TO CONTINUE GATHERING STORIES FROM OTHERS. FALCON DISCOVERED IT WAS MUCH EASIER FOR PEOPLE TO SHARE THEIR DARK EXPERIENCES WITH A STRANGER. HE RECEIVED MANY ANONYMOUS EMAILS FROM PEOPLE TELLING THEIR STORIES OF LOSS, HOPE, REGRET, AND LOVE, WHICH IN COMBINATION WITH HIS OWN PERSONAL STORIES, BECAME THE BASIS FOR A MASSIVE COLLECTION OF DRAWINGS AND PAINTINGS.

In the annals of contemporary urban expression, Cacho Falcon emerges as a luminary whose canvas is not merely denim, but the intricate tapestry of human experience itself. It was in the halcyon days of 2003 that Falcon embarked upon his innovative “Therapeutic Denim” venture, a bespoke fusion of personal narrative and bespoke tailoring. Clients, seeking solace in self-expression, entrusted Falcon with their denim, narrating tales of life’s labyrinthine passages. Thus, Falcon’s oeuvre was born: an evocative assemblage of identity narratives, painted upon denim as though upon the very fabric of their souls.